We know what shoppers seek and how to win their preference.
Shopper centric thinking leads to diffentiating value propositions.
KEY SEGMENTS
AND
THEIR VALUE DRIVERS
- Quantified
- Future current generations
- Spending. Where is the money?
C | S JOURNEY
ARCHITECTURE
- Shopper marketing to activate
- Missions and role of the category
- Category management and tactics
INNOVATION
- Win with new generations
- Win with Most valuable shoppers
FINDING THE KEY
GROWTH PLATFORMS
- Stakeholder segments
- Needs , trends, aspirations
- User occasions
building the key nuggets for driving insights in a 360° approach
BUSINESS INTELLIGENCE
Ask the right business questions to define which insights you need, which data and research will trigger the right business decisions and action. What kind of information sources are available and how to make a choice between the essential and the nice to know.
SHOPPERWARE helps you to build your marketing information system and optimize your investment.
Relevant insights
from relevant data
Shopper centricity creates differentiating value
Mixed teams of researchers and practitioners
Embed shopper and consumer insights in organizations as a key business process driving marketing and sales strategy and tactics.
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